In the digital age, KOLs (Key Opinion Leaders) have become important figures in fashion: they influence people and shape trends. In Vietnam, many prominent KOLs have brought fresh ideas and made fashion more accessible to young people. Here are some of the leading faces setting fashion trends in Vietnam.
1. Lilthu
Lilthu, whose real name is Phạm Hồng Anh Thư, is one of the KOLs making waves in fashion today. With a bold, distinctive style and a thoughtful approach to combining clothes, Lilthu puts together eye-catching outfits for women with smaller busts. She stands out on social media for her honey-brown skin and her ability to create imaginative content and convey a distinct message through each outfit. Lilthu regularly works with many well-known fashion brands on impressive collections and photo shoots.
2. Châu Bùi
Châu Bùi is a very familiar name among Vietnam’s fashion KOLs. She is a successful influencer and a talented young fashionista. With a varied sense of style that runs from bold and strong to soft and feminine, Châu Bùi always knows how to refresh her look. She regularly attends major fashion events and works with many famous brands.
3. Quỳnh Anh Shyn
Quỳnh Anh Shyn is known as a young fashion icon with a youthful, energetic style. She knows how to combine modern trends with distinctive details, giving the public impressive outfits. Alongside her own career, Quỳnh Anh Shyn is also a representative of many major fashion brands in Vietnam.
4. Khánh Linh
Khánh Linh, also known by the nickname “Cô Em Trendy,” is one of Vietnam’s leading fashionistas. With a varied style ranging from energetic and bold to elegant and feminine, she quickly won young people’s affection and became an inspiration to many young fashion lovers.
5. Huyền Nguyễn
Huyền Nguyễn, also known as Hmeuu, is a KOL with a large fan base on social media platforms such as TikTok and Instagram, along with a range of mix-and-match videos. Her varied style runs from energetic and youthful to elegant and feminine. Huyền Nguyễn always knows how to refresh her image and inspire young people.
6. Lupitar
Lupitar, nicknamed “Búp bê da nâu” (the brown-skinned doll), is a well-known KOL with a distinctive, bold fashion style. She knows how to draw attention online with stylish outfits and creative ways of combining clothes. She also regularly shares funny content about life with her foreign boyfriend that delights people online.
7. Thạch Trang
Thạch Trang is one of the Gen Z vloggers young people are eager to follow. She regularly shares her minimalist, feminine, practical fashion style on social media during her time studying abroad in Germany.
Conclusion
KOLs have shaped fashion trends in Vietnam and become ideal role models for young people. They share messages about style and give many people inspiration and motivation to express themselves through fashion. The future of Vietnamese fashion promises more interesting things with the participation of these talented KOLs.
From the original Lilthu journal. First published 23 Dec 2023.
