Today, alongside entertainment, fashion, and travel content, people online are seeing the rapid growth of pet influencers, social media figures who share cute, moving moments about their love for dogs, cats, and animals in general. These influencers love animals and actively take part in protecting pets’ rights and raising public awareness of animal care and protection. Here are some notable influencers who love and protect the dog and cat community and have a positive effect on society.
Lilthu: a special story with her dog Woody
Lilthu, a well-known content creator, stands out online for her creative videos and is also a great lover and supporter of dogs and cats. She particularly loves her dog, Woody, and happily shares Woody’s cute moments in videos. Lilthu also attracted the community’s attention when she took part in a lawsuit over Woody being treated improperly at a pet hotel.

Despite the unwanted situation in which the pet hotel had to pay her up to 60 million đồng in compensation for the incident involving Woody, Lilthu has always put pets’ interests and safety first. She has continued to speak up for dogs’ and cats’ rights and encourages everyone to treat animals well because they deserve love and care. The incident brought further attention to Lilthu’s love for dogs and cats and her efforts to protect them. Afterward, she continued to regularly share pictures of her other pets, including one dog and two cats.

Chiếc Mèo Tên Sói
One of the pioneering names in today’s Pet Influencer trend is “Chiếc mèo tên Sói” (the cat named Sói), owned by Vũ Việt Anh. Sói is a notable example of using a pet to convey an owner’s feelings and personal stories. In complete contrast to Việt Anh’s polished image, Sói has a rather headstrong, nonchalant personality. Anyone who visits this little household can’t help laughing at the funny situations this gray-furred “boss” creates.

Thị Bo the Chú Chó
“Thị Bo the Chú Chó” is one of the standout stars in the pet meme community. With a fan page attracting more than 168,000 followers, Thị Bo stands out for funny memes about everyday life that make viewers laugh. Cute and approachable, Thị Bo quickly won over brands, particularly Shopee, which sought her out for collaborations.

Why pet-loving influencers matter
Influencers who love and protect dogs and cats attract attention for their cute videos and for their practical actions. They have started movements encouraging people to treat animals kindly, raised public awareness of adopting pets instead of buying and selling them, and consistently spoken up for their rights.
Influencers have been becoming leaders in the growth of the pet-loving community. They share happy moments and use their influence to bring positive changes to how we see and care for animals.
With these influencers involved, the dog and cat community is receiving more attention, and protecting pets’ rights will increasingly become a topic of wider public interest.
From the original Lilthu journal. First published 23 Dec 2023.

