1. Gazelle
In 2023, Lilthu took part in the Gazelle campaign. It was more than a product promotion; it also took a creative step with Fake Out Of Home (FOOH), CGI technology that turns advertisements into vivid images that look real.
The campaign placed Gazelle, adidas’s iconic shoe, in the middle of modern life in Saigon. Lilthu appeared in a youthful, energetic style and conveyed the brand’s message of “original but never ordinary.”
Samba: “Just slip them on and slay!”
Following the Gazelle campaign, Lilthu continued working with the brand on a campaign for Samba.
With the message “just slip them on and slay”, Lilthu’s appearance at the adidas Vincom Center store brought a vibe all her own: distinctive and approachable. It was more than a shoe advertisement; it made a statement that style comes from confidence when you put on a pair of sneakers, rather than elaborate dressing.
Across these two consecutive projects, Lilthu was more than a face for the brand. She also helped bring adidas’s creative, confident, youthful spirit to Vietnam’s fashion community.
From the original Lilthu journal. First published 3 Oct 2025.
