According to L'Officiel Vietnam (published 11 March 2025), The 19th Floor was presented as a gateway into a world of drama, for guests bold enough to go all-in on their looks. The magazine described it as a place to "summon icons".
For Lilthu, it was her second time hosting a L'Officiel Vietnam event, after the Ô by L'Officiel 2023 red carpet. A fashion magazine coming back to the same host is a clear sign of trust.
The 19th Floor was L'Officiel Vietnam's Halloween night: guests were invited to "summon" the most dramatic icons through their looks, and the host set the rhythm for those entrances.
Halloween, fashion-magazine style
Unlike an ordinary costume party, a fashion magazine's Halloween sets a higher bar: every look has to be both dramatic and fashion-literate. L'Officiel's phrase, "summon icons", says it all: guests are invited to become icons, not just put on costumes.
Why a second time matters
In the events business, an organiser returning to the same host is a clearer review than any compliment. It means the first time was good enough for the magazine to trust her with another event, with a very different mood.
The two events also called for two different hosting styles. Ô by L'Officiel 2023 was about fashion meeting art, with the dress code "Empower your body", so the host's voice needed to be elegant and celebrate the ideas behind each outfit. The 19th Floor was about drama and transformation, with the invitation to "summon icons", so it needed a host who is playful, in character and able to lift the room.
The ability to switch between these two moods is what makes a fashion-event host.
Read the original: Opening The 19th Floor — L'Officiel Vietnam (Vietnamese)
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