According to VTC News, a Vietnamese national news outlet, Hành trình kỳ thú Việt Nam & Hàn Quốc 2024 (Let's Feast Vietnam & Korea) was the second season of Let's Feast. The show combines real-life challenges with social media, taking creators through the culture and tourism of Vietnam and South Korea.
The show ran for 16 episodes, airing daily at 7pm from 15 November 2024 on MyTV, free on TV, app and web, with highlights on the YouTube channel MyTV Vũ trụ giải trí. Alongside 10 players, including Lilthu, it featured 30 watcher creators and three judges: directors Nguyễn Quang Dũng, Charlie Nguyễn and Võ Thanh Hòa. The players had more than 40 million social media followers combined, and the winner took home VND 300 million.
Players were eliminated one by one through audience votes. The first season of the show won Best Reality Show at the OTT global awards held during the Busan International Film Festival.
From Season 1 to Season 2
Let's Feast Vietnam Season 1 (2023) was a collaboration between Meta, BHD and Vietnam's Ministry of Culture, Sports and Tourism, with 14 Asian content creators exploring Vietnamese food and culture. It premiered on Danet, was distributed via Netflix across several Asian markets, and won Best Reality Show at the OTT global awards in Busan.
Season 2 (2024) expanded to South Korea and changed the format. Season 1 had 10 episodes on Danet and then Netflix Asia, with 14 creators competing for two prizes of VND 500 million and VND 300 million, for the best clips and the highest engagement. Season 2 ran for 16 episodes on MyTV, with 10 players and 30 watcher creators, eliminated by audience vote to find the winner of VND 300 million.
Why reality shows need creators
In both seasons, scoring was tied to social media audiences. Each player is both a contestant and a distribution channel: the show's content reaches each of their communities. For a programme designed to promote tourism, that is a reach traditional advertising struggles to match.
Read the original: Decoding the appeal of Hành trình kỳ thú — VTC News (Vietnamese)
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